Daily edition
| Aug. 29, 2019
As Cleveland Browns fans prepare for football season, the Anheuser-Busch brand refreshes last year's campaign with a pop-up shop and a pairing with WWE's The Miz.
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Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.
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Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways.
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Opinion
An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.
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