Mitsubishi merges hyper-local targeting with experiential test drive pop-ups; Jersey Mike's swaps free food for app downloads on fall tailgate tour; From data lakes to data lanes
Using customer data to inform marketing strategies results in a better customer experience and ultimately stronger customer relationships. Learn how to leverage marketing data in our webinar.
As Cleveland Browns fans prepare for football season, the Anheuser-Busch brand refreshes last year's campaign with a pop-up shop and a pairing with WWE's The Miz.
Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.
An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.
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