Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories; Dos Equis offers certificate in watching college football; Bombay Sapphire sparks creativity with crowdsourced art installation
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Note from the editor
Happy Friday!
Marketing Dive will not publish a newsletter on Monday, Sept. 2, in observance of Labor Day. For a little weekend reading, dive into the creative strategy behind Dum Dums' first ad campaign in 30 years and our comic about a flurry of executive departures as some brands axe the CMO role altogether.
We'll be back in your inbox as usual on Tuesday. See you then, and as always, thanks for reading.
A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling.
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Natalie Koltun
