Daily edition
| Sept. 18, 2019
To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week.
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A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.
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Clay Johnson is the second major technology head credited with assisting Walmart's digital transformation to depart the retailer in 2019.
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In our playbook, take a closer look at how the next evolution of location-based marketing is enabling retailers to build digital marketing campaigns that get real customers to walk through the door.
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A metric developed with NBCUniversal and member companies aims to pinpoint how cultural insights in ads affect brand, purchase intent and loyalty.
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Using CLV effectively can boost customer acquisition, reduce churn, measure ad performance and much more. In our upcoming webinar, learn how to close the gap between return on ad spend and CLV.
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What We're Reading
AdExchanger
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Adweek
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Campaign
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Axios
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