Daily edition
| Oct. 28, 2019
Deep Dive
OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.
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New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.
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The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4.
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Incopro suggests that many merchants are selling fake or dangerous goods, which could impact trust as Google ramps up e-commerce efforts.
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A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.
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For the first time, digital advertising is expected to account for more than half of the total.
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Column
By attaching a phone to a high-altitude balloon, the influencer-led effort demonstrates the tech giant's innovation in a lighthearted, interactive way before the critical holiday sales season.
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Follow our Trendline to learn how companies like JPMorgan Chase, Walmart and L'Oreal are using artificial intelligence to personalize their marketing campaigns as global AI spend reaches $35.8B.
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