Nov. 13 - How to navigate simplifying your brand | Meow Mix jingle gets heavy metal remix

Marketing Dive's Top News

Daily edition | Nov. 13, 2019

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Try an RCS Messaging Pilot Program

Testing is underway for RCS messaging, and the conversion rates are outperforming SMS. Consumers want to engage with your brand through RCS. See for yourself.

Deep Dive

The ins and outs of simpler brand identities

Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.

Meow Mix remixes iconic jingle for music streaming era

Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.

Saks, Sephora pilot Google's local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

Deep Dive

5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

What keeps Amazon CEO Jeff Bezos awake at night?

As Amazon reaches into a growing array of sectors, Marketing Dive and other Industry Dive publications pooled their expertise to analyze how competitors can thrive amid the next wave of disruption.