Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up; Victoria's Secret cancels runway show amid effort to 'evolve' its marketing; Tic Tac becomes 1st sponsor for Spotify's new live music event series
Discover why location intelligence is crucial for creating remarkable shopping experiences–from customer-centric ads to delivery options.
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A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving.
Personalization is perhaps the most powerful tool for marketers in 2020. Our Trendline explores how leading companies such as Nike and Clinique are leveraging personalization to enhance the customer experience.
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