Executive of the Year: Andrea Zahumensky, KFC; SodaStream parodies ASMR videos with Jonathan Van Ness; Vizio creates new business unit to sell ads directly to marketers; The Marketing Dive Awards for 2019
Personalization is changing how marketers in all industries reach their customers, from targeted ads to custom product recommendations. In our Trendline, learn how top retailers such as Nike and Clinique are leveraging personalization in 2020.
As CMOs everywhere face a "desperate fight for survival," KFC's U.S. marketing chief has helped successfully transform the QSR into a lifestyle brand through outsized campaigns.
As Millennials and Gen Zers dominate the workforce, membership associations need to modernize their experiences to stay relevant. In our playbook, learn how to meet the changing needs of this generation through digital solutions.
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