Deal of the Year: Accenture buys Droga5; Sam's Club snaps up tech, talent from embattled WPP unit Triad; Comic Dive: Brand the Halls; Conductor buys content agency back from WeWork
Gen Z and millennials may be the key to future success for retailers, but figuring out the optimal marketing strategy to earn their trust and their business is complicated. Read theTrendline.
Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals.
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