Coke leverages Google's search data to prove the holiday spirit grows stronger; Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign; Shake Shack in-houses AOR staff; Experiential hospitality: Guests check in but will brands overstay their welcome?
Resourceful marketers are leveraging the increasingly digital trail of customer data by sharing with their trade partners. In
our playbook, learn how collaborative analytics can serve your customers while growing your business.
It's often been said that content is king, but content is all around us. That's why marketers and advertisers need to reach consumers at just the right moment.
From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.
In order to appeal to the younger generations dominating the workforce, associations need to modernize their membership experiences. Find out how in our playbook.
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