It feels like the year has flown by, and in these noisy times, it can be easier than ever to lose track of the biggest developments that shaped the marketing world. From executive departures to disruptive deals and splashy creative efforts — including a late viral entry from Ryan Reynolds' gin brand — we've collected Marketing Dive's coverage of the biggest news of the past 12 months.
Be sure to catch up and reflect on what shook up the sector with this special holiday newsletter. As you do, we're wondering: How will these trends evolve in the months ahead and as new developments, like the CCPA and summer Olympics, impact the industry? Marketing Dive will be on top of the biggest stories as they break in 2020 and beyond.
We'll be back in your inbox with our regular coverage on Thursday, Jan. 2. In the meantime, thanks for reading, and have a safe and happy holiday.
Best,
Peter Adams
Reporter, Marketing Dive
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The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.
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The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers.
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Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.
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The deal is Accenture Interactive's largest acquisition since its founding 10 years ago and shows a bigger commitment to the creative capabilities that ad agencies have traditionally dominated.
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Deep Dive
There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
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The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.
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CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.
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While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.
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UPDATED
The deal for the bankrupt ad-tech company's ad server and dynamic creative optimization solution came as the e-commerce giant's ad sales boomed.
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The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
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