Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.

How Starbucks uses AI to counter mobile's isolating effect

At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.

Webinar on Jan 28th: 2019 holiday retail insights and trends

Alaska Airlines ties airfare discounts to northern lights

In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.

Oreo's Most Stuf cookies return with pop-ups, TikTok challenge

A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.

How Target and Reebok reinvigorated loyalty with a data-driven playbook

Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.

CCPA and the continued 'privacy paradox'

Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.

Chili's leans into personalization with Presto partnership

Retailer Media Networks Are Coming, but Where Are They Coming From?

Away C.E.O. Is Back, Just Weeks After Stepping Down

The great sucking sound: Automation has made media buying harder