Busch cuts beer price based on Midwest snowfall; CTV extends audience reach while boosting engagement, study says; Super Bowl LIV: Tracking every ad for 2020's big game; Can revenue-hungry retailers rise to meet digital advertising's opportunity?
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From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.
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