Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads; Banana Republic celebrates artistic visionaries in campaign for Black History Month; Aerie expands 'real' role model push with social contest, 8 new ambassadors; Super Bowl LIV: Tracking every ad for 2020's big game
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Even with the backing of some of the world's biggest marketers, including P&G, Mars and PepsiCo, GARM's goals might not be realized in the near future.
The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census.
The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.
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