Facebook's ad revenue rises 25% to record $20.7B; Audi's green Super Bowl ad launches broader brand rejuvenation; Ikea goes after urban millennial consumers; How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl
Join our free virtual event for digital thought leadership. Access over 20 on-demand presentations and interact with experts live over Slack.
Reserve your spot.
The company doesn't share user data for Instagram, Messenger and WhatsApp, but said the number of people who use at least one of its services rose 11% to 2.3 billion.
At this year's game, the carmaker is doubling down on its sustainability focus and promoting its electric fleet via a "Game of Thrones" celebrity connection.
Aliens crash into Walmart's first Super Bowl ad, while Coca-Cola teases a Scorsese-starring spot and Hard Rock alters its ad after Kobe Bryant's death.
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more.
Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries.