Daily edition
| Feb. 13, 2020
The brand's first capsule collection was teased on social media and outdoor ads ahead of its release, similar to a sneaker drop.
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One of the biggest casualties to recently impact the DTC category carries lessons for legacy marketers.
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Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.
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A partnership will include several campaigns starring Williams, who will also assist the brand in conducting research around gender bias in sports.
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