Daily edition
| Feb. 18, 2020
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
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Digital content integrations, including an interactive video quiz, extend a TV campaign focused on emotional storytelling.
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Shuffling in the role comes after a record year of CEO departures, and includes the likes of Gap, Lululemon and Tailored Brands.
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Adopting more responsible advertising and marketing principles for foods and beverages designed for children could be a game-changer for the CPG giant and its competitors.
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More than a third of businesses are expected to bring more marketing agency work in-house in 2020 to cut costs.
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Column
As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization.
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What We're Reading
The Drum
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FoodBev Media
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Ad Age
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The Wall Street Journal
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