Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series; Two months into 2020, 6 retailers have named or laid off a CMO; How Unilever can change CPG marketing by shifting Wall's ice cream ads away from kids; CMOs worry that recession will have negative effect on 2020, survey says
Adopting more responsible advertising and marketing principles for foods and beverages designed for children could be a game-changer for the CPG giant and its competitors.
As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization.
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