Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion; Liquid Death water promotes recyclable packaging with demons in hell; Jack Daniel's documentary hits 850 theaters in May; KFC France jumps on buzz of Kanye West, Kim Kardashian visit
From consumer campaigns to product design, the adoption of less narrow, binary definitions of gender could be critical to growth and winning over audiences like Gen Z.
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