Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign; EMarketer: Coronavirus will slow 2020 ad spending growth to 7%; Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots; Comic Dive: CMO Shift Change
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An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.
Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.
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