Gartner: 65% of CMOs are preparing for budget cuts; T-Mobile urges gratitude for 'helpers' on April Fools' Day; Rubicon Project, Telaria complete merger to seize on booming CTV space; Mitigating the damage of mega-event cancellations due to coronavirus
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Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm.
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