Walmart taps Target exec for chief marketer

William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role. 

Stella Artois raises funds for local bars to remind consumers 'there's always an after'

The Anheuser-Busch beer brand is calling on its 600-year heritage to offer a message of hope and reassurance.

Coronavirus reshapes consumer habits, creating 4 new segments, report finds

Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.

NFL draft draws 100 brands for 3-day broadcast

Lowe's, Bud Light Seltzer, Pizza Hut and Verizon are among the prominent sponsors of the event, which kicks off tonight and will be virtual this year.

Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights

The chain hopes to drive sales by offering takeout menus and virtual ambience for those looking to recreate the experience of eating out on a date.

After stumbling out of the gate, can Quibi deliver on its promise for marketers?

Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers.

It's time for digital assistants to reach their true potential

With shuttered stores and slashed budgets, retail marketers have only tough choices left

IPG's Roth: 'The Second Quarter Is Not Going To Be Pretty'

Coronavirus Melts Demand for Unilever's Ice Cream

Merkle Promotes Dempster To Global CEO

Sleep Deprivation Is Quietly Draining Revenues From Brands in the Covid-19 Era