May 13, 2020
| Today's news and insights for marketing leaders
Geoff Cottrill, SVP of strategic marketing since 2018, will exit on June 1, according to an internal memo viewed by Ad Age.
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Eighty-four percent of respondents said how companies prioritize employee welfare during the global health crisis will become a more important factor on what they buy.
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During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic.
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Deep Dive
Calls for public good are on the rise amid the pandemic, which has dispelled myths around cost and created higher expectations for ethical practices.
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