Bud Light updates vintage ads in new social distancing spots

The new "Genius" spots on YouTube and Instagram celebrate those finding creative ways to occupy themselves while staying at home.

McDonald's will boost US marketing $100M as dining rooms reopen

It's unclear what future marketing promotions will look like, though the fast-food behemoth is likely to highlight safety precautions early on to address consumer concerns about eating in restaurants.

Marketers must adapt to change, the only certainty for global business this decade

Entrepreneurs and strategists talk ad nauseam​ of disruption. But what if the velocity of change is so fierce that it calls the very definition of disruption into question?​ ICF Next's Bob Feldman weighs in.

1-800-Flowers debuts social support group portal

Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment

During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic.

Google is auditioning candidates to succeed the third-party cookie

Even If America Reopened Tomorrow, Most Shoppers Say They Would Stay Home

Bed Bath & Beyond Hires L Brands Executive for Image Overhaul

At GroupM And Omnicom, TV Buyers Old Guard Moves On