Bodyarmor's new campaign may signal a return to OOH post-pandemic

This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.

Skittles returns to controversial colorless packaging in honor of LGBTQ Pride

The rainbow-free design drew criticism for its past pure white iteration, but a more muted gray bag could read as appropriate this year given the pandemic.

General Motors CMO says speedy pivots are new marketing norm in coronavirus era

Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.

Coronavirus brings thorny issue of worker treatment to the marketing fore

Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.

Bank of America, Facebook defied April slump with higher programmatic spend

Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.

How to safeguard and grow OTT, CTV ad revenues during the pandemic

Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.

YouTube exec says Covid-themed ads don't perform any better, but 'scrappy' ads do

Large Tech Companies Prepare for Acquisition Spree

Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer's Exit

Dmexco is happening in September, returning to more local roots

McDonald's Is Lovin' Publicis' 'Power Of One,' Names It Planning Agency For Mainland China