June 19, 2020
| Today's news and insights for marketing leaders
New research outlines four persona types that reflect how different core demographics are coping and spending in the COVID-19 era.
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Column
Agency Trollbäck+Company and the WarnerMedia channel first defined the brand's essence and created a design system to fit — starting with a deconstructed logo and revamped office space.
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The platform aims to show the Boston Beer Co. brand's support for Pride Month at a time when most celebrations are canceled due to the pandemic.
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As much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes amid an outbreak that has pushed more shoppers online.
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Our latest playbook explores the 3 most likely scenarios for the back-to-school season and how retailers can prepare for them.
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