June 25, 2020
| Today's news and insights for marketing leaders
Content related to George Floyd and protests saw 57% lower monetization rates than other news content as advertisers avoid related keywords, according to Vice Media Group.
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The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.
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Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.
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As summer rolls on, the COVID-19 pandemic promises to interfere with one of retail's most important annual shopping seasons.
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Deep Dive
Remaking Aunt Jemima or Uncle Ben, where the characters are baked into brand identity, will require heavy investments. A pandemic-related windfall could help.
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Opinion
If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture.
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