July 21, 2020
| Today's news and insights for marketing leaders
Hollywood-inspired "The Features Film" debuts as summer blockbusters are on hiatus due to the pandemic and suggests a return to more normal advertising.
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As consumers continue to avoid in-store browsing, many back-to-school campaigns are moving to TV this year.
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Opinion
The more valuable the brand equity, the greater the temptation to preserve longstanding labels such as Aunt Jemima, Uncle Ben's and Eskimo Pie, decade after decade, writes CBX's Gregg S. Lipman.
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"Queer Eye" star Antoni Porowski will help the health-focused brand for a product launch that leans into the surge in delivery under the pandemic.
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Nine major brands that have paused Facebook advertising spent more than $335 million on the social network last year.
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Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site.
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In our latest Trendline, explore how companies like Reebok and Target are leveraging data and analytics to improve customer engagement and drive loyalty amid the global pandemic.
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