July 22, 2020
| Today's news and insights for marketing leaders
The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.
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Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.
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At a time when most summer festivals are canceled, the brand is tapping into the demand for live entertainment with a virtual event.
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To create a source of entertainment for families struggling to balance work and home life this summer, the PepsiCo brand teamed with actor-singer Taye Diggs to share his favorite summer camp activities.
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Opinion
The more valuable the brand equity, the greater the temptation to preserve longstanding labels such as Aunt Jemima, Uncle Ben's and Eskimo Pie, decade after decade, writes CBX's Gregg S. Lipman.
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In our latest Trendline, explore how companies like Reebok and Target are leveraging data and analytics to improve customer engagement and drive loyalty amid the global pandemic.
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