Corona taps Snoop Dogg for first campaign unifying family of brands

With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

Diageo to pay up to $610M to buy Ryan Reynolds-backed Aviation Gin

The purchase of the fast-growing brand gives the liquor maker a bigger stake in premium alcohol and adds to its portfolio of brands with celebrity connections.

Boost your ROI with high performing email campaigns

DTC brand's new CMO thinks eco-friendly is the next big thing for CPGs

Lilian Tomovich, who joins Grove Collaborative from MGM Resorts, talked with Marketing Dive about building a new kind of CPG brand as consumer priorities shift.

Mtn Dew encourages consumers to head outdoors with new sweepstakes

As consumers rediscover the joys of motorsports, hiking and fishing, the "Claim the Outdoors" sweepstakes continues the brand's adventure push.

Walmart beats on profit, posts record online sales on pandemic boost

California Privacy Regulations Gain Final Approval, Enforcement Begins

Amazon Bets on Office-Based Work With Expansion in Major Cities

Inside Google’s feud with the battered online travel industry