Aug. 21 - Rice Krispies supports kids heading into uncertain school year | Tecate's virtual concerts benefit Latino groups

Daily Dive

Aug. 21, 2020 | Today's news and insights for marketing leaders

TRENDLINE

Inside the World of Influencer Marketing

In this Trendline, explore consumer trends in influencer marketing and learn how brands like Grubhub are utilizing social media platforms to increase Gen Z engagement. Access now.

Rice Krispies' personalized packaging looks to spread love as kids face uncertain school year

The Kellogg brand has expanded an old concept to recognize that most kids will experience additional anxieties related to the coronavirus pandemic.

Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience.

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Video impressions rose 40% on CTV platforms in Q2, study says

The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic.