Aug. 26, 2020
| Today's news and insights for marketing leaders
A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.
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The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
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However, Microsoft, LVMH, Expedia and Sprint are among the brands that didn't return to advertising during live sports.
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As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.
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Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group.
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Opinion
Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.
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Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline.
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