Aug. 27, 2020
| Today's news and insights for marketing leaders
CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.
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A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.
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In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.
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Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out to leverage this strategy and design profitable customer acquisition campaigns in this
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UPDATED
Digiday reported some publishers were surprised by the feature, with insiders claiming they hadn't received an update since its announcement in May.
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Explore consumer trends driving growth in influencer marketing as well as how TikTok and Instragram are actively moving to support monetization for influencers in this Trendline.
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