Sept. 10, 2020
| Today's news and insights for marketing leaders
Deep Dive
NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest.
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Carla Hassan will oversee a new group streamlining Citi's marketing functions — a move that's grown increasingly common at large companies.
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The cohort's higher rate of brand preference and shorter attention spans suggest a key challenge for marketers to connect with this valuable audience.
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Proceeds from the duo's cover of iconic song "If You Want Me To Stay" will go toward uplifting businesses on the verge of shutting down.
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