Sept. 25, 2020
| Today's news and insights for marketing leaders
During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.
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Column
A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.
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As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.
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Brush up on email best practices to maximize the effectiveness of your email program.
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Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says "it reminds some consumers of earlier depictions they find offensive."
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Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.
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Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.
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Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar.
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What We're Reading
The Wall Street Journal
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The New York Times
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Bloomberg
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Digiday
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Sept. 29, 2020 - Sept. 29, 2020
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