Oct. 21, 2020
| Today's news and insights for marketing leaders
The CPG giant's latest quarterly earnings underscore a successful strategy to address changing consumer behaviors, an advantage that could endure once the pandemic fades.
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Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.
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A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.
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Increasing the number of products per purchase and encouraging more frequent purchases is key to developing customer lifetime value. Find out how in
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Grants will be awarded to the three winning NGOs, nonprofits or social businesses that are committed to sustainability.
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While sports marketers don't expect a mass of advertisers to drop out, the makeup of brands participating and how they affirm their commitments could be seriously altered by the pandemic.
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The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said.
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Learn how Burton boosted their D2C channels and improved customer visibility across their systems in this webinar.
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