Ikea helps families reduce holiday pressures in new campaign

The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year.

Is the DTC brand aesthetic bad for business?

Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

How well do you know Gen Z students?

Dunkin' upgrades holiday merchandise following last year's success

An expanded selection for 2020, including customizable items, was previewed in an ad that borrows the look of vertical videos on social media.

PepsiCo unites beverage brands for sustainability campaign

KeVita, Lipton, Izze, PureLeaf, Naked Juice and bubly come together for the first time to promote PepsiCo Recycling, a 10-year-old recycling initiative.

JetBlue mulls agency shakeup to recapture brand mojo as priorities shift

In documents reviewed by The Wall Street Journal, the company said it sacrificed some personality in pursuit of "one-off tactics" and is now searching for culturally relevant solutions.

OOH ads could sway shoppers on Black Friday and Cyber Monday, study says

Among people planning to spend at least half their holiday budget on the two key shopping days, 58% report interest in ads featuring QR codes, NFC tags or text messages.

How P&G Launched a 24-Hour Disinfecting Spray Just as Covid-19 Hit the U.S.

Walmart resumes counting customers in stores and grocers reinstate limits on toilet paper as coronavirus cases surge

YouTube Nixes Annual Rewind Video for 2020 Because ‘It Doesn’t Feel Right’ This Year

Alphabet’s Google Is Planning a New Campus Near Seattle