Nov. 25, 2020
| Today's news and insights for marketing leaders
Note from the editor
Marketing Dive will not publish a newsletter Thursday or Friday due to Thanksgiving.
As the pandemic alters many consumers' plans for the occasion, tuck in to our breakdown of the most innovative Thanksgiving campaigns, featuring meal insurance plans, baking fails and more. If you're looking for a deeper dive into current trends, check out our latest feature on how packaged goods brands are rolling the dice on new experiments in data-driven marketing as cookies go the way of the dinosaur.
Above all, we hope you're staying safe and healthy, and can take some time off to relax and reset. We'll be back in your inbox on Monday. As always, thanks for reading.
Peter Adams
Reporter, Marketing Dive
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With Pinterest and Tastemade, the cross-portfolio campaign reimagines Heineken, Dos Equis and Tecate through "holiday hack" videos.
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"The Missing Ingredients Project" will grant $1 million to groups improving access to food, and arrives as parent company Mondelez debuts its new human-centric marketing strategy.
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"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.
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Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes.
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Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.
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Opinion
Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers.
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Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this on-demand webinar.
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