Dec. 7 - KFC's Lifetime movie stars Mario Lopez as Col. Sanders | Bon Viv gets cozy with PJs, cocktail kits

Daily Dive

Dec. 7, 2020 | Today's news and insights for marketing leaders

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KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders

"A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce.

Marketing Dive integrates Mobile Marketer into its expanding industry coverage

A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.

Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, cocktails

As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home.

Winning marketers know that in affiliate, content is king

The surge in content partner performance isn't a trend. It's a steady rise, and working with content partners and influencers is top priority for winning CMOs. Download the Ebook.

Babybel cheese unveils personalized onesies 9 months into pandemic

Anticipating a surge in births as the pandemic extends past the nine-month mark, the brand lets fans customize the logo with their baby's name.

Pandora's multichannel holiday push reaches across NBA and 'Elf'

Featuring musician Sia, the "Holiday Hits Different" campaign includes TV, out-of-home and digital ads.

PS5, Xbox rollouts drive 80% jump in ad spending for video games

The video game industry spent $45 million on ads during the first two weeks of November to build excitement for the holiday shopping season.

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Campaign Trail: Pringles accentuates distinct design in celebratory holiday spots

Four 10-second videos put the brand's chips and iconic tubular packaging front and center, arriving as it refreshes its logo for the first time in 20 years.

6 Food & Nutrition Trends Revealed

Healthline Media is bringing forward six predictions for food & nutrition in 2021. From the "breakfast comeback" to sustainable eating, this report uncovers insights that will help marketers and brands get ahead in empowering consumer nourishment and well-being. Get the full report.