Reddit acquires TikTok rival Dubsmash as video vision comes into focus

While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.

Short video ads impact all stages of purchase funnel, study says

Six-second ads can be as effective as 15-second ones in helping brands raise awareness and lift brand preference, search intent and purchase intent.

Gravest marketing inefficiencies and what they're costing your business

Pepsi taps Desus and Mero for holiday push supporting New York City bodegas

The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the end of a brutal year.

Why 'shared value' will always beat out shareholder value

In a new phase of capitalism, companies will adjust their marketing techniques to provide both economic and societal value, writes Steven van Belleghem.

Tastemade feasts on shoppable video as mobile viewership grows

Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.

App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile

As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home.

Inside CES' pitch for its virtual show: What $25,000 gets you ... minus Las Vegas

NFL Ratings Drop Leaves Networks Scrambling to Make Advertisers Whole

Concerns Mount Over Google’s Privacy Proposals