Pepsi teams with Fox on game show inspired by Wild Cherry flavor

With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration.

Pizza Hut's celeb-powered Twitch series scores 5.4M views

"Friday Night Bites" brought together celebrities, influencers and gamers for pizza-themed challenges.

6 food and nutrition trends revealed for 2021

OpenX, Neustar work to improve audience tracking without cookies, device IDs

OpenX is supporting Unified ID 2.0, an open source tracking technology backed by The Trade Desk, while Neustar's Fabrick ID merges audience data across stakeholders. 

Tracking every ad buy for Super Bowl LV

Advertisers face a tricky playing field in preparing for 2021's big game, juggling uncertainty and finessing creative to strike the appropriate tone following a bleak year. Tune in here for updates on the game's ads ahead of Feb. 7.

Google faces third antitrust lawsuit as 30 U.S. states plan action - source

New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

Facebook slams Apple privacy change again, suggesting it will kill free apps

HBO Max Is Launching on Roku, After Device Maker and WarnerMedia Finally Bury the Hatchet

The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World