Dec. 21, 2020
| Today's news and insights for marketing leaders
The website can help parent company PepsiCo collect first-party data on younger consumers who are interested in gaming and esports.
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The Super Bowl LV experience is likely to be different from past years, with 70% of viewers avoiding parties and 60% open to social justice messaging.
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A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.
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This report uncovers data trends from the 2020 pandemic and provides actionable insights to create a blueprint for the future.
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Column
After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.
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Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.
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While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found.
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