Jan. 19, 2021
| Today's news and insights for marketing leaders
In response to questions about shareholder resolutions, both companies outlined their stances against hate speech and steps they've taken to address the issue.
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UPDATED
Coca-Cola skips the game this year as it handles corporate layoffs, a major business restructuring and a global agency review that could last months.
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Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.
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Successful data collaborations come from addressing preconceived notions, understanding why they have become myths and championing privacy-conscious ways of working with trusted partners.
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Almost three quarters of marketers said they will rely on existing customers for growth rather than developing new markets in the months ahead.
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To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement.
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Column
A 90-second ad teases the brand's first all-electric car while illustrating the impact of the wheel's revolutionary design on transportation and beyond.
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Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied.
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Explore common vulnerabilities of location-based marketing and how they could misdirect your efforts in this on-demand webinar.
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