Jan. 22, 2021
| Today's news and insights for marketing leaders
The campaign was inspired by a global experiment in which people were asked to "draw ketchup" and most drew the iconic bottle from memory.
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The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.
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OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.
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Successful data collaborations come from addressing preconceived notions, understanding why they have become myths and championing privacy-conscious ways of working with trusted partners.
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The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
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UPDATED
Doritos reveals actor Matthew McConaughey will star in its spot, and Chobani plans to advertise its oat milk beverage to 11 markets during the game.
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Explore common vulnerabilities of location-based marketing and how they could misdirect your efforts in this on-demand webinar.
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