How to avoid 'clout-chasing' accusations in influencer marketing

Panelists at SXSW dove into considerations large and small that have resulted in successful, enduring partnerships like Bud Light's with Post Malone.

White Castle teams with Coke on AR-powered collector's cups

Customers can scan the comic book-inspired artwork on the cups to see immersive mobile content that honors the chain's 100th birthday.

Join Sara Varni, CMO of Twilio, at Activate Live

Coors Light lets consumers swap quarantine clutter for beer in spring cleaning play

Following the footsteps of Blue Moon, the Molson Coors label is encouraging people to dump regretful impulse purchases accrued over a homebound year.

Roku on how upfronts, NewFronts will evolve as streaming TV surges

The platform's vice president of ad marketing and partner solutions detailed how reach, tentpoles and performance are vital for streaming TV advertisers this year.

For restaurant chains, marketing virtual brands poses equal challenge and opportunity

Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.

Attribution will be challenging — but not impossible — in a cookieless world

Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives, writes Permutive's Elizabeth Brennan.

Madison Avenue poised for post-pandemic rebirth with hybrid schedules, reimagined spaces

Feet in the door: can training schemes dent adland's diversity problem?

French Data Watchdog CNIL Opens Probe Into Clubhouse App