Tostitos spices up celeb-backed effort with Snapchat AR lens

Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.

Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins

Espousing a positive, playful tone that's uncommon in financial advertising, the six-week effort snagged nearly 33 million impressions and grew Mint's TikTok following from 0 to 11,300.

The digital sales cycle is here to stay – here's how to embrace it

Häagen-Dazs works to boost diversity among creators with multichannel campaign

To support marginalized creators, the brand is making a $100,000 donation to a mentorship lab at producer Lena Waithe's Hillman Grad Productions company.

Chipotle invests in self-driving delivery company Nuro

This marks the first time the fast casual chain has significantly funded a third-party technology company since 2018 and follows recent tech acquisitions by McDonald's and Yum Brands.

YouTube tests product detection in videos

The platform is experimenting with a feature that lists products and related items in between recommended videos. 

ByteDance acquires mobile game developer Moonton in deal reportedly valued at $4B

The TikTok owner is moving to scale up its games business as deal-making activity in the mobile category continues to gain traction.

PepsiCo overhauls Evolve in bid to make plant-based brand a household name

The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.

Apple’s Move to Block User Tracking Spawns New Digital Ad Strategies

Ahead of potential IPO, TikTok parent company hires first CFO

Digital Turbine On Why Fyber Is The “Cherry On Top” Of Its Ad Tech Strategy

Vizio’s IPO Reveals How It Wants to Take on Connected TV Giants

Snapchat is developing its own take on TikTok Duets with a new ‘Remix’ feature