April 27, 2021
| Today's news and insights for marketing leaders
VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events.
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The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.
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The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.
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Discover how leaders like Procter & Gamble are adopting a startup mentality to further drive growth and innovation in product marketing in
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The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.
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Spotify's purchase of Locker Room may provide a model for how trends around social audio develop and the ways in which brands dabble in newer formats.
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UPDATED
Apple released its iOS 14.5 software update on Monday, alerting users to learn more about how the new App Tracking Transparency feature works.
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Opinion
An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo.
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