Burger King urges kids to guard virtual eggs in new AR game

Angry Birds developer Rovio Entertainment worked with the chain to develop an augmented reality game for King Jr. meals at participating locations.

Ad executives start warming up to in-person events, survey finds

Compared to earlier this year, U.S. advertising executives are more positive about the idea of attending, sponsoring or creating in-person events, though not until later this year.

Stop wasting time and money on social media

Inside BBDO's plan to boost underrepresented creators in ad world

With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities.

NFTs pose real marketing value that may outlive current mania

Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.

The cookieless future isn't about privacy

The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis.

Apple, Google Privacy Shift Helps Ad Firms Recover from Pandemic

Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount

Rotten Tomatoes Is Launching a Linear Streaming Channel