May 28, 2021
| Today's news and insights for marketing leaders
Note from the editor
Marketing Dive will not publish a newsletter on Monday in recognition of Memorial Day.
In the meantime, read about the different tacks Coke and Pepsi are taking with their summer campaigns, and how celebrities are putting their star power behind marketing agencies that are more than just vanity projects.
We'll be back in your inbox on Tuesday. As always, thanks for reading.
Chris Kelly
Associate Editor, Marketing Dive
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The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.
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During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce, GoDaddy and Square.
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With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms.
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The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019.
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Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
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