June 14, 2021
| Today's news and insights for marketing leaders
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
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"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year.
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The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile.
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The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019.
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The beauty company joins several other DTC brands that have named chief marketers in recent months.
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By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic.
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Opinion
The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett.
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