Slinky makes social media debut with search for new jingle

The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.

Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2

CEO Sonia Syngal said stepped-up marketing investments, improved brand management and technology enhancements are paying off.

Are your marketing emails falling into a black hole?

How McDonald's boosts mobile growth with Famous Orders platform

The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.

FanDuel bets on mainstream audiences with first national campaign

A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."

Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad

Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.

This Year's U.S. Open Puts Social Justice Courtside

Nielsen audience measurement hiatus tests MRC relevance

TV's scatter advertisers apply upfront-style approaches heading into the fourth quarter