Nov. 15 - Instacart cooks up first brand campaign | SunChips lets artists craft ads

Daily Dive

Nov. 15, 2021 | Today's news and insights for marketing leaders

BROUGHT TO YOU BY — Campaign Monitor

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Instacart cooks up mealtime family bonding in first brand campaign

All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app.

Frito-Lay's SunChips gives artists chance to craft ads

In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.

Albertsons launches its own retail media network

The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February.

How CPG marketers are converting shoppers into buyers at the shelf-edge

Learn how to leverage the power of shelf-edge media to engage consumers where it matters most.

How holiday marketers can blend in-store and app experiences

With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests.

Hasbro touts holiday toys in first livestream shopping event

Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.

How Nike execs think through its digital ecosystem

Recent collaborations with Megan Thee Stallion and Dick's Sporting Goods have built on the brand's efforts to craft a connected shopping experience across its channels.

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